Laruicci FW21 Recovers the Essence of the 00s
Laruicci FW21 leaves jewelry aside and creates a new ready-to-wear collection inspired by the 00s and recovers the rave aesthetic
The Laruicci AW21 collection, presented yesterday at Paris Fashion Week, takes a turn in the brand's essence and enters the world of ready-to-wear. Its creator, Lauren Ruicci, always had a soft spot for adornments and jewelry, but this love intensified during her stay in Italy where she studied fashion design and art history. After finishing her studies, she moved to New York where she worked with stylist Patti Wilson; this experience inspired her to start her journey in the world of jewelry. In 2009, she launched her brand Laruicci, through which she created her first jewelry collection, revolutionizing the sector. Since its inception, the brand has continued to grow and has become very popular thanks to its impressive designs that have captivated celebrities such as Beyoncé, Lady Gaga, and Rihanna.
Laruicci products are handmade in their New York studio, and all follow the same philosophy that combines quality with fun and punk-aesthetic creations. The brand has always had an air of rebellion and a great devotion to nightlife. In its latest delivery, Laruicci AW21 reclaims its own principles and brand philosophy to create a collection based on nightlife through an aesthetic inspired by the eccentricity of the 00s and the 90s rave culture.
The Laruicci AW21 collection presents a wide variety of garments with very wild and original designs that will amaze the most alternative fashionistas. Stars and hearts are repeated in several looks, as we can see in a fitted jumpsuit that combines gold with blue and a silk dress made of sewn-together stars that resemble confetti fallen on a party dance floor. The designs are very different from each other, and the color palette is very broad, which helps the designer to express herself in each look differently, creating a fun and unique collection.
We love the new collection as it manages to represent the brand's values and makes Laruicci synonymous with authenticity and madness.
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