For SS22, Creative Director Lauren Ruicci blends a hazy fog of Berlin nightclubs, LA house parties, Paris runways, and Tokyo dive bars.
New York City-based brand Laruicci presented their Spring Summer 2022 collection during the recently wrapped up Paris Fashion Week. Creative Director Lauren Ruicci is blending a hazy fog of Berlin nightclubs, LA house parties, Paris runways, and Tokyo dive bars. The brand’s design philosophy combines high fashion accessories with a playful punk edge where nothing is off limits. Inspired by the glamour of historical shapes flaunting their blurry reality, the fabrications manifest a contemporary digital twist to express the mood of the moment in a new world.
Taking on a parallel universe inspired by the magical sensations of dance fl oor strobe lights and city daydreams, the SS22 collection gives a look at LARUICCI’s soft focus universe with versatile pieces in a technical glam culture clash, exploring the raw energy and soul of the eccentric 00’s fused with nightlife gear from the 90’s dark rave scene . Flashes of Paris shining through the golden lens of 2021 New York City cut with a digital edge, LARUICCI creates expressive luxury while staying underground, aiming to unleash the most brave version of yourself. – from Laruicci.