LARUICCI Fall 2024 Paris - Full Show

Step into the mesmerizing world of LARUICCI, where strict dandy tailoring collides with the ethereal beauty of desert snow, all anchored by megawatt jewelry at its core. In this icy hot universe, traditional tailoring meets rugged technical elements with a touch of punk, creating a unique and electrifying aesthetic. Designed and produced between the fashion capitals of New York City and Paris, LARUICCI is the brainchild of Lauren Ruicci, who expanded her jewelry empire into Women’s and Men’s ready-to-wear in 2020. Collaborating with creative director Cem Cinar, the brand's ready-to-wear studio in Paris brings to life collections inspired by club culture and a twist on classical codes. The FW24 collection seamlessly blends technical tailoring techniques with draped shapes, pushing boundaries and defying convention. From their expansion into footwear to their expressive luxury designs, LARUICCI aims to unleash the bravest version of yourself, offering a never-ending party of style with an underground edge.

Source: https://www.youtube.com/watch?v=ddjJD9ncicw