In this vibrant season of Paris Fashion Week, Laruicci unveiled their latest SpringSummer 2024 fashion collection. This dynamic brand merges the best of both fashion capitals Paris and New York, strategically infusing the distinctive essences
of these iconic cities into the very heart and soul of their brand. This fusion consistently yields fashion collections that are not just stylish but exceptionally so, bearing the unmistakable hallmarks of punk and rock, lending an edgy, glamorous
aura to their creations.

As the models graced the runway, an unmissable air of glam-rock pervaded the atmosphere, creating an electrifying ambiance. To heighten the excitement, the audience was treated to a sensational live performance by Slut Magic. This talented act transformed beloved classics such as Britney’s ‘Toxic’ into thrilling rock and punk renditions, seamlessly aligning with the collection’s seasonal mood. The music filled the air, instantly captivating the audience and making it clear that Laruicci is all about the glam but also about the punk and rock.

Laruicci’s Spring-Summer 2024 presentation encompassed a diverse range of distinctive styles that mirror the very core values of the brand: punk, glam, rock, and pop. This brand’s unique DNA is defined by a rebellious punk spirit, the vibrant
aesthetics of pop culture, enduring influences from the world of rock and roll, and an unmistakable touch of the glamorous ’70s. These elements harmoniously converge to shape their extraordinary and distinctive fashion creations.

Source: https://flanellemag.com/laruicci-spring-summer-2024/

Credits:

Brand: Laruicci / @laruicci
Text: Martin Rybak / @martinmanuelry
Press Agency: Autrement PR / @autrementpr