Experiment 75°2: an explorative fashion editorial


For Numéro Berlin, french director Paul Franco created with us an exclusive feature that explores the concept of life as a circle. Experiment 75°2 – traces and residue of an existence – reflects the endless motion of life, the encounters that shape and mirror us, the beauty of progress and change. As an artistic experiment, it offers a preview for our upcoming spring/summer 2022 issue which we will dedicate to the theme empathy. We want to challenge questions like how to provide each other mutual support, especially in times like these? How to encourage the other and provide hope in dark moments? How to switch our perspective and step out of our bubble?


''Life is a full circle, widening until it joins the circle motions of the infinite.''

(Anaïs Nin)


Everything begins with the understanding of unity, the realization that we are all one. Let’s listen to each other without judgment. Let’s cultivate peace with our hands and words. „It is up to us to make compassion structural.“ (Yung Pueblo)









Team Credits:


Director: Paul Franco represented by represented by focus rk

Fashion Director/Styling: Sina Braetz

Choreography Nicolas Huchard 

Artistic direction Paul Garnier 

Casting Anton Mebarki @ikki_casting  

Hair Pablo Kuemin at Bryant Artists

Makeup Ruben Mas Oliver 

Production Clever Paris, Producer Paul Gazai and Alice Oliveira 

Music by Mehdi Bizien 

Drone Kevin Bonnet 

Stunt Grégory LOffredo, Julien Bruant, Anthony Heilmann, Adrien Olive  

Models Emmy Rappe  at elitemodelworld, Laetitia Thalien  and Anna at metropolitanmodelsgroup, Mino Sassy  and Sylvana Martel at models, Alix and Jade  at frimousse, Chloé at system, 

Studio E-Do via Victor Roger 

Light Assistant Aleksandar Katancevic  and Jacky Varlet 

Styling Assistant 1st Assistant Rémi Mascia   2nd Orlane Melza 

Hair Assistant Miwa Moroki  and Sibel Tekin 

Makeup Assistant Zoe Derks  @zoe.derks

Video Processing Nino Filiu 

June 09, 2022 — Victoria Velandia

Leave a comment