LARUICCI X ROLLING STONE MAGAZINE
MUSIC LIBERATES MUSIC
LARUICCI Pearl Gloves from SS22 Ready-to-wear Collection and Swing My Way Necklace from SS22 Jewelry Collection
Today’s music industry is at a crossroads. The barriers to entry have been virtually eliminated as digital platforms for sharing songs with new audiences have democratized music discovery in previously unimaginable ways. And though it’s easier than ever to make and upload a song, cutting through the noise to reach the right ears can be an overwhelming hurdle for aspiring artists that are hoping to dedicate their lives to their craft. With this challenge in mind, BACARDÍ partnered with Rolling Stone to bring you Music Liberates Music-
a global artist amplification initiative that aims to highlight rising stars who are on the cusp of a major break.
Together with Grammy-winning producer, Boi-ida, we're
merging the worlds of music, tech, fashion, and culture and providing a platform for a trio of global artists to share their gifts and stories.