@objectif.gzh drives us into the heart of preparations: dressers, hair stylist and makeup artist are assembling all the elements of glamour, extravagance and playful punk to fit with the DNA of @Laruicci. The agitation is here, but the energy is contained, everyone has to be focused. The creative director @__cemcinar__ keeps an eye on every detail and leaves nothing to chance. With a brilliant blending of leather pieces, transparent fabrics, cut-out bras, high heel boots and bold earrings, the Laruicci’s hot gang is now ready to hit the catwalk.




New York based brand @Laruicci presented its FW 22/23 collection in Paris and @objectif.gzh covered the entire process for @thesoewer#. The brand chose strong personalities to embody this daring collection made of complex associations with a lot of details and sexy dark couture vibes. During rehearsal, we can feel the temperament and the spontaneity of models by their own way of moving and strike the pose. It’s all about rhythm and attitude. It’s the last minutes before the show, and adrenaline is at its maximum.





Source: @thesoewer



Production : @objectif.gzh



March 28, 2022 — Victoria Velandia

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