LARUICCI X UNTITLED MAGAZINE
COVER STORY: CRYSTAL WATERS “100 PERCENT”
IC: And fast forward a few decades, your music is still playing on the dance floor at every club. I hear your music all the time, which is just mind-blowing. So few artists have that level of longevity. You were ranked in 2016 as one of the most successful dance music artists of all time. What is your secret to staying inspired all these years? While a lot of other artists fall by the wayside, you’ve kept going.
CW: There was a point where I stopped. Everybody wanted another “Gypsy Woman.” Nothing’s ever going to be as great as it was. It beats you down, to try and outdo yourself. I just stopped for a while, and something just said, what do you have to lose? Maybe you won’t write another Gypsy, but you will never know if you stop writing. I tried to pull away from it but there’s this calling that keeps bringing me back to writing every time I stop. Something big comes and lands on my plate, it just comes to me. I do a lot of spiritual work. I do the affirmations, I meditate. I’m sure that has added to my longevity and my being able to create and still enjoy it. I really enjoy performing. I love traveling and I just don’t know what else I would do that’s more fun than what I do right now! There’s nothing more gratifying than seeing people smile and sing and dance to your music and knowing that maybe I’ve done something good to bring joy to people.
IC: Yeah, it’s funny – before we discussed working on our event for New York Fashion Week at the Public Hotel, I actually had your song “Gypsy Woman” on my Spotify playlist of favorite empowering female artists and then, all of a sudden, I started hearing it everywhere. When I was asked if we wanted to do an event with you I couldn’t believe it, I feel like I manifested that happening in a way! There’s something about your music that’s very empowering to women, as well as a universal message of humanity and survival.
You’ve collaborated with a lot of really incredible artists, including Alicia Keys. Tell me about some of your most meaningful collaborations. Are there any that really resonated with you or that are memorable throughout your career?
CW: My favorite is Jimmy Jam and Terry Lewis because it was that whole era with Prince and Jackson. When they asked me to do it we did The NBA 50th Anniversary song called “Just Say Hey.” It was cool, I got to go to Minneapolis and go to the studio. That was a highlight of my career. I think they are my favorite people that I collaborated with. They even gave me a gift that I still have – and this must have been 15 or 20 years ago – some coasters that I keep on my living room table.
IC: That’s so cool. Lately, you have been back to back with live performances hitting New York Fashion Week as well as London Fashion Week, Dumbo House, and you did Sony Hall with Diplo. It was amazing working with you for the New York Fashion Week event we did together at the Public Hotel, such an incredible performance. How does it feel to be back on stage performing so much right now? You’re in very high demand at the moment.
CW: I’ve been on tour for 30 years. I started this year’s tour in May. And by the time we got to fall, it did steamroll a lot. It ends now this fall but it feels like it hasn’t stopped. It keeps going and the crowds are getting bigger. The Public Hotel event was phenomenal. I love going to New York. It’s always a great show in New York City. I keep thinking after all these years the people still come out. There’s still love, there’s still a lot of enthusiasm. It feels really good to know I can still do this.
IC: Yeah, there’s no time limit and there’s no age limit to creativity. Your latest single “DANCE DANCE DANCE” was released in September and you have a new EP coming out. Can you tell us about your latest release on your upcoming EP?
CW: I decided at the beginning of this year to do another album. House music was back on the minds of everybody because of Beyoncé. We started writing and got some really nice traction right from the start. I wanted to write something uplifting. “Dance Dance Dance” is about being out in the club and just meeting someone for the first time and being attracted to them and that whole atmosphere of just dancing the night away. I wanted to put that as the first song, something positive and uplifting. And it’s been a lot of fun. I’m meeting a lot of people, the remixes are really awesome, and everybody is excited. It’s nice to have this group, this team around me. That’s helped me. It’s going really well. We have the video that’s coming out. I’m still writing the album. I’m hoping to be done, fingers crossed it’ll be out next year by summertime.
IC: That’s exciting. I saw that you just recently collaborated with Keke Palmer for the music video for Black Owned Friday, which supports black-owned businesses.
CW: This is Google’s fourth anniversary for this series. Every year they do a thing on Black Friday for black-owned businesses. This year, they asked me to participate. I think Keke’s mother picked “100% Pure Love” as one of her favorite songs. When I went to shoot the video with them it was another full-circle moment. I wanted to cry. She re-sang the song and she did a great job on it. She also put on a little rap. I’m actually singing the background vocals on the song so I went in the studio with them and recorded that. Like I said, it’s something that’s on my plate that just takes it up to another level. It’s been really fun and we’ve had a great reaction.
IC: I thought it was really playful and definitely a cool piece. I also really enjoyed checking out your Apple Radio podcast “I Am House” during our photo shoot. I love the music and what you’re doing with your podcast, which I understand now has millions of listeners. What inspires your podcast? You just launched that a couple of years ago?
CW: Yeah I did just before Covid, four years ago maybe. I wanted to have a place to go where I could listen to good house music and I was searching around and it was just not to be found. It was lots of instrumentals, beats, and stuff like that. I wanted to hear some vocal house. I met the distributor, and they came to me to ask me if I wanted to do a show, and I wanted it to be about vocal house. I wanted to make sure that I said the names of the artists and who was doing the songs. A lot of times when we listen to dance music we don’t know who’s behind it, it’s just a mix. You don’t know who’s playing what and many times the artists, vocalists, and writers don’t get credit. I wanted to give names to the music. It’s been going really well. I have the podcast on Apple and I have a Sirius XM radio show.
IC: I already favorited it. I’ve been listening to it ever since our shoot, it’s so good! You recently received the Icon Award for outstanding contribution to the music industry, along with a number of awards throughout your career. What do you want to be remembered for most when it comes to all of your achievements?
CW: I just want to make people happy and dance. There is so much power in just dancing and being happy. Raising your head back and singing along is just freedom. It’s a stress release. I hope my music inspires people to do that.
IC: Are there any words of wisdom that you live by to stay positive?
CW: One of my favorites is ‘this too shall pass’, whenever it gets a little rough. This too shall pass.
IC: What advice would you give to a young artist today, trying to break into the music industry?
CW: Learn your craft. Get a good attorney for the business part, because a lot of people think it’s all fun and limousines. But it’s actually a business. You have to run it like a business. If you don’t you’ll get lost in the sauce. The music business will chew you up and spit you out if you don’t have your stuff together.
IC: That’s good advice. We’re really looking forward to our upcoming “100% PARTY” with you during Art Basel Miami, which is going to be celebrating your new cover at Soho Beach House. I’m sure it’s going to be a fabulous performance. I can’t wait. Are there any other performances you have coming up that people can look forward to?
CW: I’m in Cuba now, and heading to Miami for our party. We’re doing a couple more events in Miami. I have something coming up in Philadelphia then I’m going to perform in the Dominican Republic. And then I’m taking some time off.
IC: All those performances! It sounds like a whirlwind!
CW: Yeah, it’s a lot of time zones, not sleeping or not eating well. Things like that happen when you’re in a rush, when you’re going through airports. I call it the candy store. Whenever I get in the airport I say, ooh pretzels, ooh that…. so, I’m going to take a little break from that for a month. I’m already booked for February and March.
IC: Wow back to back. It’s good to take a little break. So tell me, what does “100 Percent” mean to you personally?
CW: Something I’m still working on – being authentic, being your true self. I think if you can get close to that 100% and you do what you say you’re going to do, feel what you say, be what you say – that’s 100%.
IC: it is so important to live authentically, right?
CW: It can’t be anybody else. You’ve got to be happy with yourself.
Source: https://untitled-magazine.com/cover-story-crystal-waters-100-percent/
Credits:
Photography and interview by Indira Cesarine
Fashion styling by Ty-Ron Mayes
Makeup by Roberto Morelli
Photo Assistant: Jeffrey Gamble
Fashion Assistant: Jean Mary Auboug