Get a look inside our secret location rave in collaboration with Underdogs celebrating Ten Years of Laruicci!


Fan girl Annabelle representing

The members of Laruicci HQ indulge in many a fantasy while contributing to making megawatt magic, one of which is of course forming a megawatt girl band. One of us is lucky enough to be living that fantasy, Emma Sky, the jewelry maker (aka sexual metal bender) by day and the front-woman of punk rock band Slut Magic by night.

Last night they captured the hearts, imaginations and deepest, darkest fantasies of the crowd at the East Village staple of the alternative and rebellious music scene, the Sidewalk Cafe

The scene was set with possibly the most apt merchandising in existance-Slut Magic condoms- strewn across the tables which were later thrown at suitable (sluttiest) audience members. Each band member was megawatt adorned and befitting of your wildest Laruicci crush in Laruicci chains, body harnesses and punk as f*** collars. If anyone can pull off the most outrageous styles of Laruicci it is of course a bunch of magical sluts who perform songs such as "Shut the F*** Up" which deploys the use of a megaphone and refers to those "beloved" cat caller experiences.

Screaming Sky in the Hustler Earrings

Mark the bass and piano player in Laruicci chains, Michael the guitarist and "Hot Boyfriend" in punk as f*** collar

Sky, the self declared brat on violin, megaphone and bouncing around the stage duty is the epitome of a Laruicci Girl in her black snakeskin crop top and blue tutu complete with the most intense body chain you've seen yet which wouldn't go amiss fastened to a piece of dungeon furniture and that she just magicked up that very day. 

The highlight of the night, megaphone aside and undisputedly, was the finale "Megawatt", the song that was dreamed up using a collection of inspired and forever cheeky words of Laruicci herself such as "It's the kind of party where people love when you die" and "Skinny bodies in my mouth". Check out the magical sluts performance below.

IMG_5257 from Lauran Brannigan on Vimeo.



There's a sparkle in your eyes
Gold so bright it paralyzes
So heavy it weighs me down
But I love it, it's a crown
Having an out of body experience
Gonna make out with you
It's the kind of party where people love when you die
Somewhere between rehab and smiling
This is just a flesh prison
Skinny bodies in my mouth
Having an out of body experience
Gonna make out with you
Hot boyfriend
I am always off task
The kind of party where, people love when you die

Kelly Osbourne in LARUICCI on "The Real"

Kelly Osbourne guest hosts on The Real while wearing Laruicci key earring oh so perfectly. Shop earrings here.


We invite you to enter the magical galaxy of Laruicci this weekend at the New York Javits Center, August 6-8th, for an otherworldly experience of megawatt delights from the upcoming fall collection.

By appointment with Maeghan Gale maeghan@laruicci.com


Enter the Laruicci Galaxy Here

Enter the Laruicci Galaxy Here

For all the daydreamers who have ever got lost in wondering about what the Laruicci Galaxy actually looks like, the following video conjures up a Laruicci vision of intergalactic proportions. Watch below to be transported to another galaxy, one that consists of megawatt jewels, iridescent crystal nebulae and an abundance of Laruicci lucite. It is no surprise that it's rulers are interplanetary pop goddesses such as Beyonce and Janelle Monae, who reign supreme in compelling pieces such as the Power Earrings and signature Laruicci Diamond and Tiger claws, enter the Laruicci Galaxy here.


 Videography/ Frankenstein Creative

Christie Brinkley in LARUICCI, Social Life Magazine!

Christie Brinkley wears Laruicci earrings and looks out of this world in the summer issue of Social Life Magazine
Styled by Eryka Clayton (@erykaclayton)
Photographed by Gian Andrea de Stefano (@gianandreadistefano)
"Take Me To Church" LARUICCI in Genlux Magazine!

"Take Me To Church" LARUICCI in Genlux Magazine!

"Take Me To Church" is the colourful shoot that proves your Sunday best could actually be the best and most outrageous look of the week. The story is featured in the July issue of Genlux Magazine (@genlux) and is accessorized boldly with Laruicci rings.
Styled by Wouri Vice (@therealwourivice)
Photographed by DeAndre da Costa (@ddacostastudios)
"East Sider" LARUICCI in Soma Magazine!

"East Sider" LARUICCI in Soma Magazine!

Styles from the "East Side" are captured in this shoot by Soma Magazine which exudes the essence of summer and flamboyance, meaning it of course features Laruicci rings. This is the story in their summer (The People Issue). Shop similar styles with the Juniper Midi Ring and Shield Ring.
Styled by Mindy Saad (@mindysaad)
Photographed by Peter Rosa (@peter_rosa)
"Awe-Inspiring" LARUICCI in Schon! Magazine

"Awe-Inspiring" LARUICCI in Schon! Magazine

Pandas, Hustlers and intergalactic ensembles unite to arouse awe in all beholders with this tantalizing shoot for the June online exclusive editorial of Schon! Magazine, also featuring the Era Earring and Laruicci necklace.
Styled by Newheart Ohanian (@newheartnyc)
Photographed by Ryan Michael Kelly (@ryanmichaelkelly)

"Strike a Pose" LARUICCI in Schon! Magazine

"Strike a Pose" there's nothing (and yet everything) to it in June's issue of Schon Magazine's June issue featuring the Cunning Earring and Laruicci Body Harness.
Styled by Carlos Davis (@carlosdavisfashion)
Photographed by Barry Hollywood (@barryhollywood)