Laruicci and Her Megawatt People
Wanna be part of a Megawatt Tribe? Where the creatives, the dissidents and the oddballs lie? The spring collection is for the ones who don't belong, or who feel they at least belong to a time long gone, who wistfully indulge in day dreams about living just one sybaritic night with one of the myths, the legends that had their own decades defined by them. If you can't turn back time, the next best thing is to create your own legendary now, with perhaps a little wish that dreamers of the future will look back upon this now in wonderment, through the power of only a few polaroids depicting a rather sketchy, ensemble of disgruntled youths with Laruicci chains, padlocks and leather casually stacked upon them; whilst oozing the absolute sexiest of appeals.
This is what Laruicci's new collection is all about, inspired by the visionary Andy Warhol and his Factory People. Laruicci is not just creating jewelry of epic and editorial proportions, she is creating her own luminary status through her collaborations with other amazing designers and legends in the making such as The Blonds, Georgine and Token as well as cult status photographers such as Marcus Cooper. She has manifested her very own posse of Megawatt People. The evidence ensues and the new collection is available to shop now!
To join this tribe you must be a lost soul and veering towards the downright weird.
Photographs by Liger Prince
Looks shot for Laruicci on Polaroid film.
Written by Lauran Brannigan