LARUICCI DIARY
Laruicci and The Velvet Underground Collection SS17
Laruicci has indulged us with an insight to the inspiration behind the new Spring Summer 17 Collection, the array of new and exciting materials/ features you will find in this collection that is The Velvet Underground, as well as bestsellers and the highlights of the new season upon us. She also tells us all the fresh new stockists worldwide which you can visit to check out some of these Megawatt treats.
Q: What inspired the SS17 Collection?
Lou Reed, Andy Warhol and The Velvet Underground inspired the Laruicci SS17 Collection. Exploring the path of twisted angels through the gritty New York City of 1965 nightlife, exploring the deepest darkest ability to love, and seeking the atomic bomb of all creative experiences, and thoughts that set your brain on fire. This collection explores the experience of standing at the crossroads accessible through the delicate mix of time, vibes, lights and music leading up to the sunrise, just before the hazy dawn when anything is possible. Trying to get as close as possible to that perfect moment.
“Follow your inner moonlight; don't hide the madness.” - Allen Ginsberg
“There’s a bit of magic in everything, and some loss to even things out.” -Lou Reed
Q: What materials are used?
Lucite Hoops
Aurora Borealis Crystals
Geometric Stamped metal
High Polished Brass
Tubular arched metal
Exaggerated chain links
Unexpected clasps
Q: What did you do new this season?
This season Laruicci featured Lucite hoops and geometric custom stamped metal to introduce the Laruicci Geometric Garden in soft rose gold, silver, gunmetal, and gold. Geometric shapes that mimic the light play on your eyes in the nightlife weaves itself through the collection.
Featuring oversize hoop earrings reminiscent of Warhol’s factory girls, it-girl style and the queens of the night in the New York City streets. Metal chokers, and unisex cuffs in various colors, and endless options for paring in your own unique way are ever-present in the new Laruicci look.
Skinny personal bracelets with opulent details, pendants, and long necklaces are perfect for layering and sharing. Glimmering Aurora Borealis crystals cast an otherworldly color schemes over the collection, with crosses, and details as a nod to the shared experience that we are all living and the freedom that we are seeking.
Charms, accent shapes and metal spikes are details inspired by the perfect elements seen in the streets at night in New York City. Details borrowed from dark ominous buildings, bright, glowing buzzing neon lights, and every character it takes to make up this experience. These pieces can be worn stacked by boys and girls, and are meant to be shared at the best possible moment on the dance floor between friends. Wearing two or more at once make these pieces perfect for sharing.
Graduated shapes and geometric chains found in this seasons ground breaking earrings personify the character built in New York City, all different, mixed in unexpected ways shocking and uniquely dynamic and light.
This season Laruicci collaborated with the Blonds for their 10th anniversary and created a custom line of otherworldly head phones reminiscent of massive double hoop earrings, but cunningly connected to a headband to spare the wearer, without sacrificing the power of massive metal hoop earrings, tubular metal earrings inspired by the New York City skyline, and outer space neck cuffs make up the electricity of this collection.
Q: What signature pieces were carried over and how did you update them?
After the wild success of the Laruicci Megawatt Panda Hoop via Vogue when the collection was being created we decided to bring back Lucite in the form of chokers, necklaces, bracelets, and earrings this season. Shop Perfect Day Earrings.
Q: What are the 3 highlights of the SS17 collection brand?
Laruicci premiered the SS17 collection in Paris at Premiere Classe with rave reviews and a massive new following of worldwide buyers.
Laruicci Collaborated with The Blonds, featuring a collection of otherworldly silver pieces fit for a space queen, and perfect as the pinnacle of editorial fashion in New York City nights of the future.
Laruicci exclusively sold the new collection through a three day Pop up shop in Bloomingdales, Miami during Art Basel. The Laruicci X Bloomingdales collaboration marked the official beginning of last year's holiday season and explore the concept of the Laruicci Café Bazaar and all of the exotic pieces that can take you away to that special place.
Q: Are there any new stores that picked up the SS17 collection?
Swan Hotel, Monaco
Laruicci and Her Megawatt People
Wanna be part of a Megawatt Tribe? Where the creatives, the dissidents and the oddballs lie? The spring collection is for the ones who don't belong, or who feel they at least belong to a time long gone, who wistfully indulge in day dreams about living just one sybaritic night with one of the myths, the legends that had their own decades defined by them. If you can't turn back time, the next best thing is to create your own legendary now, with perhaps a little wish that dreamers of the future will look back upon this now in wonderment, through the power of only a few polaroids depicting a rather sketchy, ensemble of disgruntled youths with Laruicci chains, padlocks and leather casually stacked upon them; whilst oozing the absolute sexiest of appeals.
This is what Laruicci's new collection is all about, inspired by the visionary Andy Warhol and his Factory People. Laruicci is not just creating jewelry of epic and editorial proportions, she is creating her own luminary status through her collaborations with other amazing designers and legends in the making such as The Blonds, Georgine and Token as well as cult status photographers such as Marcus Cooper. She has manifested her very own posse of Megawatt People. The evidence ensues and the new collection is available to shop now!
To join this tribe you must be a lost soul and veering towards the downright weird.
Photographs by Liger Prince
Looks shot for Laruicci on Polaroid film.
Written by Lauran Brannigan
Vanessa Williams in LARUICCI Elléments Magazine!
LARUICCI in XioX Magazine!
Slicked, suave and looking so fine that all you'll need is one earring even if the other one did just happen to slip your mind. Xiox Magazine shows us how to do the one earring best in their Winter story, Brooklyn Girl featuring the Wilderness and Dynasty Earing.
How to Be a Celestial Fox
The Celestial Fox collection has arrived like a bat outta hell or should I say a fox outta space?! The story is as mystical as the creations, it was designed around the fantasy of a girl whose alter ego happens to be a celestial fox who comes out at night to roam the streets of London. Like a fairy tale for adults it speaks of our metaphorical transformation into our more wild yet wily selves that tends to happen only after nightfall!
Trickster Ring
The Trickster Ring is top of the what's hot list and if you're excited by it then wait 'til you see the spectacle of sparkling color choices soon to be available! If the idea of wearing colorful crystals typically makes you gag the this little piece of armor could just change your mind and turn you into a sparkly, celestial fox whilst doing so.
Luscious Choker
Chiave and Cult Status Earrings
Vixen Necklace
Untamed Earrings
Connection Ring
This ring will in fact keep you connected because you can happily (or grudgingly) share it with your boyfriend.
Spirit Guide Earrings
Who hasn't fantasized about forming their own tribe? These earrings are your first step towards tribal queen.
Lure Earrings
The Lure Earrings will light up your life with their large sun like domes and shiny ray of sunshine accent drops. They look glorious in both gold and silver.
Hustler Earrings
For those who hustle hard and need a spike of excitement in their life! The Hustler Earrings come in an exciting array of colour choices, the Rose Gold Cube with Teal and Fuschia Spike being my ultimate choice or is it the Blue Cube with Fuschia Spikes? Let's just say both.
Rose Gold Cube-Teal/ Fuschia Spike
LARUICCI X Georgina Invite You to Peer Through the Keyhole
Two powerful forces, both dreamed into being for the creatures of the night, came together for the style of this coming fall. Viewers were invited to peer through the keyhole as a voyeur into a world of hedonism belonging only to the stars.
The universe must have fated them together as Georgine's inspiration couldn't be more in tune with Laruicci's megawatt jet-setter mentality, as she was quoted to say it came from "permanent hotel dwellers, those glamorous creatures who have called the most interesting properties home." Each ensemble was given the name of a hotel which has been the residence of one of the greats such as Coco Chanel at the Ritz, Marilyn Monroe at the Roosevelt and Edie Sedgwick at the Hotel Chelsea.
The amalgamation of metallics, velvet, leather and lace were the perfect fit for Laruicci's Fall 17 collection, The Love Bizarre which takes heavy inspiration from the magical era of Prince and Shelia E.
Shop the Legendary Hearts Necklace/
Peering through the key hole at the Aurora Bracelet and the Reiko Bracelet
Shop Apollo Bracelet and Polaris Bracelet
This sultry cut-out velvet dress is at the top of our list for next season.
Make up// Romero Jennings with M.A.C
Hair// Kevin Hughes
Sunglasses// Moscot
Nails// Patricia Yankee for Patricia Nail Lacquers
Pokemon Go Get Your Nails Done, LARUICCI in Seventeen Magazine!
The entire Laruicci crew could not be more obsessed with this Pokemon Go inspired manicure featured in Seventeen Magazine with Laruicci Saturn Ring. The only gym you'll be heading to after perfecting this work of art will be the one you tap your phone to enter!
Written by Kate Foster
Photography/ Joshua Pestik
Prop Styling/ Allie Kircher
"How to Wear Your Party Clothes All The Time" LARUICCI in Sweet!
Of course the answer is with some over-sized Laruicci Lucite Hoops! Who doesn't need a touch more sparkle in their lives, whether they would like to admit it or not?!
LARUICCI X Marcus Cooper: Kiss/ Marry/ Kill
While unveiling the Laruicci X Marcus Cooper Polaroids we are celebrating love itself and all things Laruicci with as much glitter as possible. This is a chance to shop Laruicci and extend our love to those in need by raising some funds for the Sanctuary for Families, and as they so wisely put "In Love There is No Violence".
If you can't make it or would like to simply donate then you can go to our Crowdrise page.
Our fundraising will be blowing up with the following festivities while you sip and shop:
- Laruicci Prize Raffle
- Laruicci Polaroid Style Booth
-Glitter Station
-Glitter Drinks
231 WEST 29TH STREET
SUITE 805
THURSDAY, FEBRUARY 16
7PM – 11PM
FEATURING LIVE PERFORMANCE BY
VIOLINT WEDNESDAY
"Murmuration" LARUICCI in Collective Magazine!
